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Dollar Tree and Family Dollar merge to little effect
Now here’s a proposed merger that makes sense. Dollar Tree is buying Family Dollar for a proposed $8.5 billion, merging the two dollar stores into one. It makes sense because there was no real...
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If Red Lobster wants change, it needs to think differently
I love good seafood. Whether it’s a King Paul recipe for seafood gumbo or blackened Mahi Mahi, that’s no matter to me. I’ll take it. But I have to admit, I won’t eat at Red Lobster. I have my...
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Zillow’s advertising theme is fraught with problems
Zillow reduces its advertising effectiveness by hanging its hat on a theme line that, at its best, feels insincere. “Find your way home” is too clever for such a juggernaut of a company. Zillow...
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The P&G branding model’s fallout
Proctor & Gamble, the nation’s largest consumer product company, is getting rid of a whopping 90 of its brands. The company said that the brands it will be keeping make up 90% of its business,...
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The big fast food contenders are in for a rocky future
I can’t remember the last time I had a burger from a fast food joint. It’s not that I don’t like burgers. I love them. It’s just that I’d rather not put garbage into my body. Not surprisingly, more and...
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Dodge Dart ads miss the point
Dodge has started a new ad campaign with Craig Robinson from The Office and Jake Johnson from New Girl. The ads are a mini comedy sketch, if you can even call it comedy, about Craig not letting Jake...
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Amazon Drones. It’s in the DNA.
There has been a lot of talk recently about the Amazon drones being used for personalized delivery. It’s too bad that, when we think of drones today, the first thing that comes to mind is the deadly...
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Marketing products does not work. Today, we must market ideas.
Think about this for just a moment. The way in which products are marketed, even just a decade ago, has changed. Yet, marketing still has adherents to the old model and that model is broken. If you...
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National Car Rental shows how to do it right
If you caught any of the PGA championship yesterday, you saw Rory McIlroy come back to win the tournament in impressive fashion, golf played in near darkness and one of the more effective ads I’ve seen...
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Why Robin Williams will not be forgotten
Robin Williams’ passing is hitting me hard. There are moments in life when a shake up can make you see clearly again. Most times, sadly, this happens in the face of tragedy. I can, for example,...
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The Amazon Local Register is truly an extension of Amazon’s brand
Amazon has unveiled a mobile payment app complete with a card reader that can be used on any smart phone or tablet. While this is in no way a novel technology (Square and PayPal have had them for some...
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